But, since the pandemic it seems i’ve got more of an audience as more people are coming to my shows and we’ve sold more pre orders. For this album we had funding for some PR but they did pretty much nothing so we just rely on word of mouth. We have distribution which helps get the record in shops. Sending hard copies of the album when they show up. Sending emails to radio and bloggers and magazines. The strategy is mainly banging on closed doors.
Below you will find an embedded a Spotify playlist, and several of Scott’s latest videos, including the premiere of “The Toffee Tickler,” directed by the very talented Ryan Anderson, who often collaborates with Lavene.Īs you don’t have an obvious fit with the same pop charts that recognize Dua Lipa, BTS or Olivia Rodrigo, how do you and your label go about promoting your music? What is the strategy? What more can I say? Time for me to give Scott a chance. Scott Lavene, at this point in his career, is still very much a word-of-mouth sort of artist, so please spread the love and maybe follow him on Twitter? And if you like it (what’s not to like?) you should tell all your friends. So yeah, Milk City Sweethearts is my very, very favorite album of the year (the runner-up is Cathal Coughlin’s terrific Song Of Co-Aklan). You don’t encounter his particular brand of talent much these days, you just don’t. Sketch comedy, celebrity guests, a little song and dance… He’s that sort of “old fashioned” performer. It is impossible not to be charmed by his (often quite elaborate) music videos and easy to imagine The Scott Lavene Show turning up on television one day. Maybe even scroll down and play it as the soundtrack to reading the rest of this post? You won’t regret it.Īnd it’s not just the music, because he is also a wonderfully charismatic performer. If you like the likes of Ian Dury, Elvis Costello, Nick Lowe, Squeeze-or Father John Misty-you will, I am absolutely certain of it, find much to love in Scott Lavene’s music. I get it, you’ve never heard of the guy, nevertheless I am not wrong. There is no obstacle whatsoever between you and hearing what I think is just… the very finest example of an up & coming singer-songwriter making music today.
It’s all killer, no filler, but certain numbers do still stand out. Milk City Sweethearts-out now on vinyl and streaming in all the usual places-is a damned fine album. “That fucking love song about amphetamines is now stuck in my brain forever,” she told me.) Over and over and over again, for like three or four months straight. The demos sounded like finished songs, and as my long-suffering wife will attest to, I played the fucking shit out of those demos. Way back at the start of 2020, I already knew that I’d probably end up naming Scott Lavene’s second album, Milk City Sweethearts, as my top album of 2021-just as I named his Broke my favorite album of 2019-because I’d heard nearly every song on the album in demo form long before it was released.
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